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1695
A London rag called “A Collection for Improvement of Husbandry and Trade” included what later was believed to be the first lonely-hearts advertisement: “A Gentleman About 30 Years of Age, that says he had a Very Good Estate, would willingly Match himself to some Good Young Gentlewoman that has a Fortune of £3,000.”
Links: Britain, Advertising     Click to see the source(s) for this event 
 
1891 Dec 22
Edward L. Bernays (d.1995), public relations pioneer, was born in Vienna, Austria. In 1892 his family moved to New York City.
Links: Austria, USA, Advertising     Click to see the source(s) for this event 
 
1899
The vibrator was introduced as a home medical appliance. By 1904 it appeared in magazine advertisements. In 1918 a Sears Roebuck catalog described a $5.95 portable model.
Links: USA, Technology, Medical, Advertising     Click to see the source(s) for this event 
 
1903
J.L. Kraft started a cheese business. In 2005 Kraft was the largest food company in the US and spent some $90 million annually on advertising directly to children.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
 
1907 Nov 4
Faygo was founded in Detroit as Feigenson Brothers Bottling Works by Russian immigrants Ben and Perry Feigenson. The original flavors of Faygo were based on cake frosting recipes used by the Feigensons in Russia. The brothers ran the company until the mid-1940s, when they turned it over to their sons. In the 1950s the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.
Links: USA, TV, Michigan, Cola, Advertising     Click to see the source(s) for this event 
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1907
In San Francisco a 3-story building was built at 201 O’Farrell St. It was designed by Arthur Lamb. Marquard’s Little Cigar Store opened on the corner with a classic neon marquee.
Links: SF, Smoking, Architect, Advertising     Click to see the source(s) for this event 
 
1908
The first advertising lights came on at London’s Piccadilly Circus.
Links: Britain, Advertising     Click to see the source(s) for this event 
 
1908
Scotland’s Johnny Walker whiskey began using a striding man, drawn by cartoonist Tom Browne, on its label. This became one of the world’s first globally established advertising icons.
Links: Scotland, Liquor, Advertising     Click to see the source(s) for this event 
 
1916
Virginia schoolboy Antonio Gentile won a nation-wide contest and $5 to create a logo for a snack food company. His Mr. Peanut idea was enhanced by a professional artist and became the logo for the Planters Company.
Links: USA, Virginia, Food, Advertising     Click to see the source(s) for this event 
 
1922 Dec 12
John Wanamaker (b.1938), US merchant who founded a chain of stores in Philadelphia, died. He introduced department stores and price tags to the US and became the first modern advertiser when he bought ads in newspapers to promote his stores. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Links: USA, Postage, Pennsylvania, Quote, Retail, Advertising     Click to see the source(s) for this event 
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1923
The 450-foot-long, 45-foot-tall "Hollywood" sign was erected on Mount Lee as a promotion for the Hollywoodland subdivision in Beachwood Canyon, Ca. In 1949 the "land" was dropped and the sign was declared a historical monument in 1973 and restored in 1978. In 2011 Leo Braudy authored “The Hollywood Sign: Fantasy and Reality of an American Icon.”
Links: USA, California, Real Estate, Advertising     Click to see the source(s) for this event 
 
1925
Bruce Barton (d.1967), US advertising king turned evangelist, authored “The Man Nobody Knows,” in which he argued that Jesus was a pre-eminent business executive.
Links: USA, Books, Religion, Advertising     Click to see the source(s) for this event 
 
1926
Publicis, a Paris-based advertising firm, was founded by Marcel Bleustein-Blanchet.
Links: France, Advertising     Click to see the source(s) for this event 
 
1940
James Webb Young authored “A Technique of Producing Ideas.”
Links: USA, Books, Advertising     Click to see the source(s) for this event 
 
1947
Walter S. Mack, president of Pepsi-Cola, hired an all-black sales force led by Edward F. Boyd to sell Pepsi directly to blacks.
Links: USA, Black History, Management, Cola, Advertising     Click to see the source(s) for this event 
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1951
Lois Wyse (1926-2007) and her husband Marc Wyse founded Wyse Advertising in Cleveland. Lois Wyse later wrote the jingle for jam maker Smucker's: “With a name like Smucker’s, it has to be good.” Her 1967 “Love Poems for the Very Married” sold over 200,000 copies. She later authored novels and books of advice for working women such as “Mrs. Success” (1971).
Links: USA, Poet, Ohio, Women, Advertising     Click to see the source(s) for this event 
 
1957 Sep 12
James Vicary (b.1915), a market researcher, announced that he had invented a new way to get people to buy things, whether they wanted them or not. He called it subliminal advertising and said that he had tested the process at a New Jersey movie theater. In 1962 he admitted that his results were fabricated in order to drum up business for his market research firm. A subliminal projector called a tachistoscope had been used during World War II in training soldiers to recognize enemy aircraft. A book published in 1898 (The New Psychology by E.W. Scripture) laid out most of the principles of subliminal response.
Links: USA, New Jersey, Advertising     Click to see the source(s) for this event 
 
1957
Vance Packard (1914-1996) wrote "Hidden Persuaders," a critique of advertising and the consumer society. Packard revealed physiological techniques used by advertisers, including subliminal messages.
Links: USA, Books, Advertising     Click to see the source(s) for this event 
 
1959
Julian Lewis Watkins authored “The 100 Greatest Advertisements 1852-1958,” a collection of 100 print ads that achieved phenomenal results.
Links: USA, Books, Advertising     Click to see the source(s) for this event 
 
1960
Ernest Dichter (1907-1991), Viennese psychologist, authored “The Strategy of Desire.” He had arrived in America in the 1930s and spun his insights on human instincts into a million-dollar business. He is often considered to be the "father of motivational research."
Links: USA, Psychology, Books, Advertising     Click to see the source(s) for this event 
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1961
Rosser Reeves (1910-1984) authored “Reality in Advertising.” He originated the marketing concept called “the unique selling proposition.”
Links: USA, Retail, Advertising     Click to see the source(s) for this event 
 
1962
Union Oil of California (Unocal) introduced a large orange ball to display its “76” logo at West Coast gas stations. The balls started coming down in 2003.
Links: USA, Oil, California, Advertising     Click to see the source(s) for this event 
 
1963
Harvey R. Ball (d.2001 at 79), advertising executive, created the yellow smiley face (happy face) for the Massachusetts based State Mutual Life Assurance Company of America. He was paid $45 for the artwork and never applied for a trademark or copyright. In 2006 Darrin M. McMahon authored “Happiness: A History.”
Links: USA, Massachusetts, Advertising     Click to see the source(s) for this event 
 
1963
Alan Maxwell Pottasch (1927-2007), adman for Pepsi-Cola Co., launched the “Pepsi Generation” ad campaign.
Links: USA, Cola, Advertising     Click to see the source(s) for this event 
 
1963
Richard Trentlage, Indiana songwriter, wrote the TV jingle “I wish I were an Oscar Mayer wiener,” and had it sung by his kids.
Links: USA, Food, Indiana, Advertising     Click to see the source(s) for this event 
We offer additional services to help you as well including tax attorney help with tax relief issues, auto accident attorney services, and sustainable development information to research going green!
1964
Charmin began showing TV commercials featuring actor Dick Wilson (1916-2007). He made famous the phrase “Please, don’t squeeze the Charmin.” The ads ended in 1985.
Links: USA, TV, Advertising     Click to see the source(s) for this event 
 
1966
The Standells song “Dirty Water,” an ode to Boston and its polluted waterways, reached No. 11 on the Billboard’s Top 40 chart. In 2006 the group filed a suit against Anheuser-Busch for illegal use of the song in commercials.
Links: USA, Massachusetts, Pop&Rock, Advertising     Click to see the source(s) for this event 
 
1968
Jay Chiat (1931-2002), American advertising designer, founded the Chiat/Day advertising agency.
Links: USA, Advertising     Click to see the source(s) for this event 
 
1968
The 4th Betty Crocker, a General Mills advertising icon, made her appearance and continued to 1972.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
 
1969 Jul 9
Howard Luck Gossage (b.1917), American ad man, died of leukemia. He wrote the essays: Understanding Marshall McLuhan, Our Fictitious Freedom of the Press, How to Look at a Magazine and How to Look at a Billboard. In 1995 "The Book of Gossage," ed. by Bruce Bendinger, was published by The Copy Workshop.
Links: USA, Advertising     Click to see the source(s) for this event 
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1969
The National Association of Broadcasters endorsed the phase out of cigarette ads on TV and radio.
Links: USA, Smoking, Advertising     Click to see the source(s) for this event 
 
1970
The American Lung Association began its "Kick the Habit" antismoking campaign.
Links: USA, Medical, Smoking, Advertising     Click to see the source(s) for this event 
 
1971
Franklin Louffrani, French journalist, registered the mark for the yellow "smiley face," which he began using in 1968 to show good news after the student riots. The very earliest known examples of the graphic are attributed to Harvey Ball, a commercial artist in Worcester, Massachusetts. He devised the face in 1963 for an insurance firm that wanted an internal campaign to improve employee morale. In 2006 the Web site http://www.mysmiley.net/ came online to provide a broad range of free smileys.
Links: USA, France, Fad, Advertising     Click to see the source(s) for this event 
 
1972
The 5th Betty Crocker [General Mills advertising icon] made her appearance.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
 
1974
TV Commercials for Heinz ketchup used Carly Simon’s song “Anticipation.”
Links: USA, Pop&Rock, Advertising     Click to see the source(s) for this event 
You may send us a message, if you wish place an ad on this site.
1974
Richard J. Mercer (1924-2006), advertising executive, helped create the Burger King “Have it your way” ad campaign. Mercer also wrote the phrase.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
 
1975 Jan 12
The Pittsburgh Steelers beat the Minnesota Vikings (16-6) in the Superbowl in New Orleans. Bob McCurry of Chrysler Corp. introduced the auto rebate in a 1975 Superbowl commercial.
Links: USA, Pennsylvania, Cars, Football, Advertising     Click to see the source(s) for this event 
 
1975
Gary Dahl, a California advertising man, dreamed up the pet rock fad.
Links: USA, California, Fad, Advertising     Click to see the source(s) for this event 
 
1977 Jun 27
The US Supreme Court struck, in Bates v. State Bar of Arizona, down state laws and bar association rules that had prohibited lawyers from advertising their fees for routine services.
Links: USA, Arizona, Supreme Court, Advertising     Click to see the source(s) for this event 
 
1977
Gene Benedetti (1919-2006) purchased the Petaluma Cooperative Creamery in northern California and turned it into Clover Stornetta Farms Inc. He and Lee Levinger hatched the idea for Clo the Cow, an advertising mascot.
Links: USA, California, Advertising     Click to see the source(s) for this event 
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1979
China began allowing commercial advertising again. This quickly weakened the alliance between art and the Communist Party.
Links: China, Advertising     Click to see the source(s) for this event 
 
1979
Arlie Hochschild, a Univ. of California sociologist, authored “The Managed Heart: Commercialization of Human Feeling.” A new preface was added in 1983.
Links: USA, Books, Advertising     Click to see the source(s) for this event 
 
1980 Nov 19
CBS TV banned Calvin Klein's jean ad featuring Brooke Shields (b.1965).
Links: USA, TV, Advertising     Click to see the source(s) for this event 
 
1980
1986
The 6th Betty Crocker [General Mills advertising icon] made her appearance.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
 
1982 Nov 24
FCC dropped limits on the duration and frequency of TV ads.
Links: USA, TV, FCC, Advertising     Click to see the source(s) for this event 
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1984 Jan 10
Clara Peller (1902-1987) 1st asked, "Where's the Beef?" as part of a TV ad.


Links: USA, Food, Language, Advertising     Click to see the source(s) for this event 
 
1984 Jan 10
Clara Peller (1902-1987) 1st asked: "Where's the Beef?," as part of a TV ad for Wendy’s.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
 
1984 Feb 10
Kevin Andrew Collins (9) was abducted from a SF street corner. The child’s picture was among the 1st to appear on milk cartons across the country. By 2007 Kevin's whereabouts were still unknown, and there were no new leads in the 23 year-old case. The strain of Kevin's disappearance and the search for their son eventually led Kevin’s parents, David and Ann Collins, to divorce. Suspect Dan Therrien (51) died in 2008.
Links: USA, SF, Kids, Advertising     Click to see the source(s) for this event 
 
1985 Mar 3
The group, Women Against Pornography awarded one of its dubious "Pig Awards" to Huggies Diapers! The activists said that the diaper TV ads have "crossed the line between eye-catching and porn."
Links: USA, Women, Advertising     Click to see the source(s) for this event 
 
1986
1996
The 7th Betty Crocker [General Mills advertising icon] made her appearance with a floppy bow tie.
Links: USA, Food, Advertising     Click to see the source(s) for this event 
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1987 Jan
San Francisco station KRON-TV became the first major market TV station in the US to air a condom commercial.
Links: USA, SF, TV, Advertising     Click to see the source(s) for this event 
 
1987
Stewart Brand wrote "The Media Lab."
Links: USA, Books, Advertising     Click to see the source(s) for this event 
 
1987
Walter Weintz (1915-1996) wrote his memoir "The Solid Gold Mailbox." He had been a pioneer of direct mail advertising and used a Persian poet’s lines to sell the Reader’s Digest: "If thou hast two pennies, spend one for bread." Weintz sent out 100 million pennies in pairs and advertised that the 1st be kept for luck and the 2nd be used as a down payment to Reader’s Digest.
Links: USA, Books, Advertising     Click to see the source(s) for this event 
 
1988
SF accepted an offer by Gannett Outdoor Advertising for 1,000 free bus shelters with 15 years of maintenance in exchange for the right to place advertising on the sides. Lewis Lillian (1935-2007), political figure and advertising executive, played a key roll in the deal.
Links: USA, SF, Advertising     Click to see the source(s) for this event 
 
1988
David Ogilvy (1911-1999), the father of Madison Avenue, authored “Confessions of an Advertising Man.”
Links: USA, Books, Advertising     Click to see the source(s) for this event 
You may send us a message, if you wish place an ad on this site.
1989 Mar 2
Madonna's "Like a Prayer" premiered on worldwide Pepsi commercial.
Links: USA, Pop&Rock, Advertising     Click to see the source(s) for this event 
 
1989
Kalle Lasn founded the Media Foundation in Vancouver to produce alternative advertising.
Links: Canada, Advertising     Click to see the source(s) for this event 
 
1993 Feb 27
Jose Duval (72), actor and singer, died. He played coffee pitchman Juan Valdez.
Links: TV, Coffee, Advertising     Click to see the source(s) for this event 
 
1994 Jan 17
Allan Odell died at age 90. He and his younger brother Leonard (d.1991) wrote some 7,000 Burma Shave poems beginning in 1925 in rural Minnesota. The Burma-Shave phenomenon faded in 1963, when Phillip Morris bought Burma-Vita and the signs began to come down.
Links: USA, Minnesota, Hair, Advertising     Click to see the source(s) for this event 
 
1994 Aug 15
Shepherd Mead (80), author, died of stroke In London, England. His 1951 novel “How to Succeed at Business Without Really Trying” was made into a 1961 Broadway musical.
Links: Britain, Writer, Advertising     Click to see the source(s) for this event 
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